Impression Motivation: The Drive to Create a Desired Public Image

Impression motivation refers to the goal-directed conscious or unconscious attempt to influence the perceptions of other people about a person, object, or event by regulating and controlling information in social interaction. Generally, people undertake impression management to achieve goals that require they have a desired public image. This activity is called self-presentation (Goffman, 1959).

Key Facts

  1. Social Influence: Impression motivation is influenced by social factors, such as the desire for social acceptance, approval, and validation from others.
  2. Self-Presentation: Impression motivation is closely linked to self-presentation, which involves managing and controlling the information we convey to others in order to shape their perception of us.
  3. External Rewards: Impression motivation can be driven by external rewards, such as praise, recognition, and social status that come from creating a positive impression on others.
  4. Intrinsic Motivation: While external rewards can play a role, impression motivation can also stem from intrinsic motivation, where individuals are internally motivated to create a positive impression because it aligns with their personal values and goals.
  5. Emotional Impact: Impression motivation can have emotional consequences, such as anxiety, stress, and pressure to maintain a positive impression.

Social Influence

Impression motivation is influenced by social factors, such as the desire for social acceptance, approval, and validation from others. People are motivated to create a positive impression on others to gain social approval, enhance their social status, and build relationships.

Self-Presentation

Impression motivation is closely linked to self-presentation, which involves managing and controlling the information we convey to others in order to shape their perception of us. Self-presentation strategies can include verbal communication, nonverbal cues, and behavior.

External Rewards

Impression motivation can be driven by external rewards, such as praise, recognition, and social status that come from creating a positive impression on others. The desire for these rewards can motivate individuals to engage in impression management behaviors.

Intrinsic Motivation

While external rewards can play a role, impression motivation can also stem from intrinsic motivation, where individuals are internally motivated to create a positive impression because it aligns with their personal values and goals. For example, someone may be motivated to create a positive impression at work because they value professionalism and want to be seen as a competent employee.

Emotional Impact

Impression motivation can have emotional consequences, such as anxiety, stress, and pressure to maintain a positive impression. The fear of being judged negatively or failing to meet expectations can lead to emotional distress.

Conclusion

Impression motivation is a complex phenomenon that is influenced by various factors, including social influence, self-presentation, external rewards, intrinsic motivation, and emotional impact. Understanding impression motivation can help us better navigate social interactions and build meaningful relationships.

References

Goffman, E. (1959). The presentation of self in everyday life. Doubleday Anchor Books.

Nadeau, R. (2022, April 4). 5 Of The Most Inspiring Facts To Know About Motivation. LinkedIn. https://www.linkedin.com/pulse/5-most-inspiring-facts-motivation-rosanna-nadeau-pcelc

Pink, D. (2011, December 1). 8 Scientific Facts That Reveal Why Intrinsic Motivation Is Crucial for Success. Great Performers Academy. https://greatperformersacademy.com/motivation/8-scientific-facts-that-reveal-why-intrinsic-motivation-is-crucial-for-success

Nickerson, C. (2023, January 29). Impression Management: Erving Goffman Theory. Simply Psychology. https://www.simplypsychology.org/impression-management.html

FAQs

What is impression motivation?

Impression motivation is the goal-directed conscious or unconscious attempt to influence the perceptions of other people about a person, object, or event by regulating and controlling information in social interaction.

What is the relationship between impression motivation and self-presentation?

Impression motivation is closely linked to self-presentation, which involves managing and controlling the information we convey to others in order to shape their perception of us. Self-presentation strategies can include verbal communication, nonverbal cues, and behavior.

What factors influence impression motivation?

Impression motivation can be influenced by various factors, including social influence, the desire for external rewards, intrinsic motivation, and the emotional impact of creating a desired impression.

How can impression motivation be beneficial?

Impression motivation can be beneficial in achieving goals that require a positive public image, such as building relationships, gaining social approval, and enhancing social status. It can also motivate individuals to engage in positive behaviors and maintain a professional demeanor.

How can impression motivation be harmful?

Impression motivation can be harmful when it leads to anxiety, stress, and pressure to maintain a positive impression. The fear of being judged negatively or failing to meet expectations can lead to emotional distress. Additionally, impression motivation can lead to inauthenticity and a lack of self-expression.

Can impression motivation be used for good?

Yes, impression motivation can be used for good when it is used to create a positive and accurate impression of oneself. This can be beneficial in building relationships, achieving goals, and promoting positive social interactions.

Can impression motivation be used for bad?

Yes, impression motivation can be used for bad when it is used to deceive or manipulate others. This can be harmful to relationships and can lead to negative consequences.

How can I manage impression motivation in a healthy way?

To manage impression motivation in a healthy way, focus on being authentic and genuine. Strive to create a positive impression that is true to your values and goals. Avoid trying to be someone you are not, as this can lead to stress and anxiety.