Understanding the Model Privacy Notice

In today’s digital age, privacy and security are paramount concerns, particularly in the realm of health information technology (IT). To address these concerns and promote transparency, the Model Privacy Notice (MPN) has emerged as a valuable resource for developers and consumers alike. The purpose of this article is to provide a comprehensive understanding of the MPN, its purpose, and its importance in the healthcare industry.

What is the Model Privacy Notice (MPN)?

Developed by the Office of the National Coordinator for Health Information Technology (ONC), the Model Privacy Notice is a voluntary and open resource. It serves as a tool to help developers clearly communicate their privacy and security policies to users. Similar to the FDA Nutrition Facts Label, the MPN provides a concise snapshot of a company’s existing privacy practices, enabling consumers to make informed choices when selecting health-related products.

Key Features and Functionality

The MPN is not intended to replace comprehensive or detailed privacy policies, but rather to complement them. Its primary goal is to promote transparency and enhance consumer understanding of privacy practices. By providing a standardized format for presenting privacy information, the MPN facilitates consistency and comparability across health IT products and services.

Privacy Policy Snapshot Challenge

To further enhance the effectiveness of the MPN, ONC launched the Privacy Policy Snapshot Challenge in 2016. This challenge was designed to encourage designers, developers, and health privacy experts to create an online MPN generator that would make it easier for health technology developers to customize privacy notices. The challenge generated innovative solutions, and the winning MPN generators, such as those developed by R. Jason Cronk and Professor Daniel J. Solove, 1upHealth, and MadeClear.io, have proven to be instrumental in improving user experience and understanding.

Updating and Incorporating User Feedback

Recognizing the dynamic nature of the health IT landscape, ONC regularly updates the MPN to reflect evolving privacy practices and technological advances. User feedback plays a critical role in these updates. The 2018 version of the MPN template incorporates valuable insights gathered from participants in the Privacy Policy Snapshot Challenge. By incorporating user perspectives, the MPN remains relevant, user-friendly, and aligned with the needs and expectations of both developers and consumers.

Benefits and Implications

The MPN provides several benefits and implications for various stakeholders in the healthcare industry:

  1. Developers: The MPN provides developers with a way to clearly communicate their privacy and security policies to users, fostering trust in their products. It allows them to demonstrate their commitment to privacy and differentiate themselves in a competitive marketplace.
  2. Consumers: The MPN empowers consumers by providing them with easy-to-understand information about privacy practices. It enables them to make informed choices when selecting health-related products and services. The MPN promotes transparency and helps consumers assess the privacy and security implications of using a particular health IT product.
  3. Regulatory compliance: Although voluntary, the MPN is consistent with existing privacy and security regulations, including the Health Insurance Portability and Accountability Act (HIPAA). Developers who adopt the MPN demonstrate their commitment to privacy and may find it easier to comply with regulatory requirements.

Bottom Line

In an era where personal health information is increasingly digitized and shared, the Model Privacy Notice (MPN) serves as a valuable resource for promoting transparency and increasing consumer confidence in health IT products. By providing a standardized format for communicating privacy practices, the MPN empowers consumers to make informed decisions and promotes industry-wide accountability. Developers who adopt the MPN can demonstrate their commitment to privacy and build stronger relationships with their users. As technology continues to evolve, the MPN will play a critical role in protecting privacy and promoting responsible data management in the healthcare sector.


What is the model privacy notice?

The Model Privacy Notice (MPN) is a voluntary, openly available resource designed to help developers clearly convey information about their privacy and security policies to their users.

Which transaction would require a privacy notice?


Revised notices are required for all consumers and all customers prior to a bank’s disclosure of nonpublic personal information to a third party. This is true when there is a change in the bank’s information sharing practices that involves a consumer’s ability to opt out.

When should you give privacy notice?

A privacy notice should be issued at the time data is collected. This means that: A’recruitment privacy notice’ should be issued at the start of the recruitment exercise; and. A’worker privacy notice’ should be given to employees, workers and contractors at the start of the engagement.

Who does the Gramm Leach Bliley Act apply to?

The Gramm-Leach-Bliley Act requires financial institutions – companies that offer consumers financial products or services like loans, financial or investment advice, or insurance – to explain their information-sharing practices to their customers and to safeguard sensitive data.

Why was the Gramm Leach Bliley Act passed?

3 Since many regulations have been instituted since the 1930s to protect bank depositors, GLBA was created to allow these financial industry participants to offer more services. GLBA was passed on the heels of commercial bank Citicorp merger with the insurance firm Travelers Group.

What are the four types of privacy notices?

1.2. What is “Doing Business In California?” 1.3.
The CCPA’s Four Consumer Notices

  • Privacy Policy.
  • Notice at collection.
  • Notice of the right to opt out.
  • Notice of financial incentives.


What is the purpose of a privacy notice?

What is the Purpose of a Privacy Notice? A privacy notice serves as a public notification to visitors of a website that their personal information may be collected, processed, and used for certain purposes.

What must a privacy notice contain?

The Contents of the Privacy Notice

Your notice must include, where it applies to you, the following information: Categories of information collected. For example, nonpublic personal information obtained from an application or a third party such as a consumer reporting agency. Categories of information disclosed.

Is privacy notice required by law?

Privacy Policy agreements are required by law if you’re collecting data that can be used to identify an individual because this data is legally protected by a number of important laws around the world that require a Privacy Policy in such cases.