ING Bank’s Global Branch Network
ING Bank, a leading European universal bank, maintains a vast network of branches spanning multiple countries. The bank’s global reach enables it to serve a diverse clientele, including retail customers, corporate clients, and financial institutions.
Branch Transformation for Enhanced Customer Experience
ING Bank is actively transforming its branch network to provide a more personalized and digital customer experience. The new branch concept aims to create a welcoming and comfortable environment where customers can feel at home. Key features of the redesigned branches include:
Key Facts
- ING Bank has a network of branches spread over multiple countries.
- The bank is in the process of changing its branches to create a more personalized and digital experience for customers.
- The new branch concept aims to make customers feel at home, with features such as a central table, separate booths for personal advice, a kid’s corner, and a fully equipped ‘digi-corner’ for online banking.
- Over the next four years, all of ING’s 1660 branches in nine countries will adopt this new concept.
- The new branch design has been well-received by customers, who appreciate the friendly interior and inviting atmosphere.
- ING Bank’s ambition is to create a consistent and differentiated experience for customers across the globe, whether they interact with the bank through branches, web, mobile app, telephone, or chat.
- Central Table: A large table serves as a central gathering point, fostering interaction and collaboration.
- Separate Booths for Personal Advice: Private booths offer a dedicated space for confidential discussions and tailored financial advice.
- Kid’s Corner: A designated area for children ensures a family-friendly experience.
- Fully Equipped ‘Digi-Corner’: A dedicated space for customers to access online banking services and receive guidance on digital tools.
Global Rollout and Customer Reception
ING Bank plans to implement the new branch concept across all of its 1660 branches in nine countries over the next four years. The redesigned branches have been well-received by customers, who appreciate the inviting atmosphere and enhanced functionality.
Consistent Customer Experience Across Channels
ING Bank’s goal is to provide a consistent and differentiated customer experience across all channels, including branches, web, mobile app, telephone, and chat. The bank believes that the new branch concept complements its digital offerings, providing customers with a seamless and convenient banking experience.
Sources
FAQs
Does ING Bank have branches?
Yes, ING Bank has a network of branches spread over multiple countries.
Is ING Bank changing its branches?
Yes, ING Bank is in the process of changing its branches to create a more personalized and digital experience for customers.
What are the new features of ING Bank branches?
The new ING Bank branches feature a central table for gathering and collaboration, separate booths for personal advice, a kid’s corner, and a fully equipped ‘digi-corner’ for online banking.
How many countries will have the new ING Bank branch concept?
The new ING Bank branch concept will be implemented in all of the bank’s 1660 branches in nine countries over the next four years.
Why is ING Bank changing its branches?
ING Bank is changing its branches to provide a more personalized and digital customer experience, as well as to create a consistent and differentiated experience across all channels.
How have customers responded to the new ING Bank branch design?
Customers have responded positively to the new ING Bank branch design, appreciating the friendly interior and inviting atmosphere.
What is ING Bank’s goal for its branch network?
ING Bank’s goal is to create a consistent and differentiated customer experience across all channels, including branches, web, mobile app, telephone, and chat.
In which countries does ING Bank have branches?
ING Bank has branches in the Netherlands, Belgium, Luxembourg, Australia, Germany, Italy, Spain, Poland, Romania, Turkey, and Asia (through stakes in local banks).